About us
Our story, vision, and mission
Our Story
With more than 23 years of experience in the technology space within the Saudi market, LeapAI became the fruit of BAB International's legacy and innovation. As an ICT leader since 1999, BAB International initiated LeapAI in 2022 to be dedicated to enterprise AI solutions and a leader in the marketplace as a pioneer AI solution provider.
We aim to shape a new era of AI-powered transformation led by vast technical and leadership experience spanning more than two decades.
Passionate to work together and help bridge businesses to the emerging future.
We seek to contribute to achieving the highest standards of excellence for Saudi society by providing added value in customer service in accordance with the highest standards.
Our Vision
To enable a symbiotic relationship between humans and artificial intelligence — enhancing business success while enriching lives.
Our Mission
We aim to drive sustainable progress by making AI's potential impactful and beneficial across commercial and societal landscapes.
Our Values
We believe in cross-functional collaboration that increases stakeholder buy-in, retention, and employee engagement to unlock potential and innovation. We enrich the relationship with our clients as a pioneer in AI technologies.
100+
Projects
50+
Experts
80+
Clients
Our goal is to enable a symbiotic relationship between humans and AI — and to drive business success while enriching lives.
Leap AI